Labs
Price Advertising and Travel Programmatic Maximized By Algo-Trading Artificial Intelligence
Heading to a ROI Driven Digital Strategy
The Distinctive Distribution concept consists of the prioritization of the most profitable channel for each segment of the sales funnel.
More ROI Driven channels like Travel Programmatic, social media and secret sales are orchestrated to maximize the volume of sales.
Improve Volume and ROI in the Acquisition Funnel
Multitouch points campaigns to engage travelers in the Acquisition process
The Traveler Acquisition funnel goes through many phases.
In each Acquisition phase there are several advertising types involved.
Mastering all the touch points turns into more profitability and an increase in Direct Sales.
INSPIRING
TRAVEL PROGRAMMATIC
SOCIAL ADVERTISING
INFLUENCERS
CHOOSING
PRICE ADVERTISING
REMARKETING
TRAVEL INTENT ADVERTISING
FINALIZING
PRICE ADVERTISING
BRAND PROTECTION
Machine Learning applied to hotel marketing
Predictive analytics to increase direct bookings and maximize hotel profits.
The Bidding engine, Ai powered, recognizes the singularity of each campaign and gives actionable signals to optimize the campaigns in the most effective way.
CSI – Commissions Saving Index
Commissions’ Decrease on OTAs
PAI – Price Advertising Impact
Increase in Direct Sales
Three main area of prediction
Perception
We will forecast the right budget to get the most out of each campaign. Catching the logic out of a multitude of information starts from auditing of hotels and gathering the key references.
Prediction
The setup of a campaign made simple. The AI instantly understand the potential and provide a bidding preset to start advertise in the most effective way.
On-Going
The AI monitors the campaign behavior and reacts giving human supervised signals. A data ocean to compute to find the singularity of each momentum to increase conversions and ROI